Sell Like Don Draper

TEXT BY JONATHAN D. HARRIS AND MEGAN TRAN

Don Draper, a sales wolf. He possesses an insatiable desire to win and has an ability to constantly take action. How'd he get so successful and ruthless? Our advice is to have a mind like Don Draper but utilize Malcolm Gladwell's theories on marketing. Apply these two superpowers and you'll be unstoppable.

To be the leader in what you are great at and work well with employees.

Internally, there should be a clear core mission that the business would like to achieve. The purpose of a dedicated team is the ulterior remedy for success. The individuals that are hired are chosen for their enthusiasm, dedication for completion, and successful attitudes. To be the leader in what you are great at and work well with employees. They then see the motive to be the best, eliminating detriments within a company. 

Likewise, employers know that these employees are also great teachers in themselves. We want to keep up with this scientific approach to business marketing. Those hired implement processes to promote wide habits of the company’s exercise in value. 

There are three key individuals;

The individual for a business we need are those that connect us to the products we offer. Individuals, we can be friends with or introduce with our network. These people are tech-savvy and always drive social media content on posting what is the latest news from the company’s hub. These people in business we may not find important, however, these very special people are what we need to bring people together and grow the company’s network. 

The individual with an inquisitive ability to hold information on company products, people, prices, and places is the utmost importance for business. They are the data-wranglers with a keen interest in accountability. These are bold, energetic individuals that drive the efforts of the economic marketplace. They initiate conversations with the consumer and delve into the requests of the economy and consumers. Combining their drive success for leading the consumer in understanding what the economy offers.

The individual that comes last, but most importantly to the consumer is the one that convinces us that we should buy this product instead of another in this vast marketplace. These people are our sales professionals. They hold an innate ability of persuasion proving to the consumer of uncertainty that our company is the best and is the best. They are critical in relationships with the consumer population and are the tipping-point of demand. 

Get this, from understanding the consumer we achieve greater business with a scientific method to what we implement from within a business and directly to our consumer. We eliminate rogue assets and stay accountable. Producing an environment of top thinkers, creatives, idealists, “Scientists,” and go-getters. We are our individual perspectives in the fashion industry build that build a collective effort. 

Always…in all ways a successful business.