Applying Malcom Gladwell's The Tipping Point
TEXT BY JONATHAN D. HARRIS
The streets welcome lively spirits, many with a direction, a purpose for the day, a need, or want to accomplish, or consumer. In this demanding economic market of consumers how do industries in fashion business define and gauge what people desire?
Upon reading on some contemplation by the Tristyn team on Malcolm Gladwell’s, The Tipping Point, about this ongoing aspect of the retail business, nationally and internationally, the understanding of human wants and desires show that consumer probability and wants should be, practically, analyzed through a scientific evaluation method.
People can creatively implement ways to find new aspects of advertising and marketing, but unless there is a valid use of “testing intuitions” there will be no absolution to the right way in marketing and advertising for the consumers. Every decision has data, review, and can add value to the company during evaluations. This idea of decision processing would allow the fashion industry to continue to expand, eliminating the garrulous understanding of company decisions.
Fashion is very complex, constantly it is evolving around ever-changing populations. Attention, and interests are grasped by fashion creatives through waves of various intriguing and marketing visibility tactics.
From a psychological approach, how do we discover the consumers buying habits (What they want and value), trend analysis (educated predictions, estimations), and our marketing appeal to consumers?
We must understand and tailor our product to consumers by operating with these advantages;
Optimism: With this at the forefront of our marketing ability businesses can channel greater ideas without being held in a box, or being restrained to conservative contradictive thoughts before they have even begun creating an analysis.
Collaboration: With increased efforts in brainstorming and showing teamwork efforts a business can thrive on getting projects handled efficiently and on time.
Embracing Ambiguity: Business managers and employees function better when there is a system of everyone’s voice being heard on an issue or serious subject. This can elevate a company towards cooperation on all levels of business. The idea of just being open to biases and constructive criticisms is the utmost of importance.
Learning from failure: We all face that day of true failure. We are human beings. Accept the failure, pick yourself up, and learn from the mistakes made. There is always a chance to do better than before.
Spreading Success: Businesses are meant to thrive on the good. Spread what positivity your company can bring and make the world better through economic resource and community involvement.
Ownership: Responsibilities are handed to you for a reason. It’s your job. Be the owner of what you accomplish and what you seek aid in. Learning is the best tool of wit you have.
Less talk/Do more: It speaks for itself. Getting stuff done is the best thing there is for a company. It pays to be the overachiever.